Greatness: The Selling Point

Yesterday Alison and I went to see "The Bourne Ultimatum" at the theater.
It was a rip-roaring, action packed adventure that made you want to die your hair a different color and assume alternate identities.
And be real good at beating the snot out of people.
Anyways, that want was evident in AJ, who just completed a personal security detachment course, or PSD, that included evasive driving. At one point, Matt Damon executes a flawless J-turn, or DTS (Department of Transportation Safety) turnaround, and evades his potential captors. AJ leaned forward and smiled at us while pointing at himself, all smug.
That's when the thought occurred to me: Greatness is a good selling point.
The audience wishes to get the training and be a part of it all. And Hollywood sells it like everyone can be Jason Bourne.
Um, ever thought that you'd be one of the hundreds that gain their fame by having their teeth bashed in and lay motionless on the ground?
Chances are if I did that crazy training, I'd be the first fool to get pummeled.
But you have to admit, greatness (or aspirations thereunto pertaining) is a good selling point.